„ONLY BY CONTINUALLY ENGAGING IN TARGET-GROUP RELEVANT, CROSS-MEDIA AND DIALOGUE-ORIENTED COMMUNICATION CAN YOU ACTIVELY SHAPE YOUR COMPANY IMAGE AND REPUTATION.“

STRATEGY + POSITIONING

ADOPT A POSITION!

No matter if in times of success, crisis or change, while launching a start-up or launching a product: : authentic and sustainable communication requires professional analysis, forward-thinking strategies and clear positioning for your company, your brand, your product and services—and for your personal brand. In close collaboration with you, I analyze your individual positioning and provide assistance in the development of new strategic measures of communication in a positioning workshop tailored to meet your specific profile, requirements and messaging. This collaboration serves as the foundation to develop your customized communication plan and assist you in ongoing agenda-setting measures or in placing your message in the media. I generate impact and attention by employing traditional PR tools, e.g. media coverage or the creation of guest articles, trade articles, commentaries, and through setting up interviews, background discussions and keynotes.

STORYTELLING

START A DIALOGUE!

The days that simple public relations work was enough are gone. Today, companies and brands must create relevance and authenticity, while employing effective communication management techniques. Furthermore, it is essential to generate transparency through constant engagement with target audiences on traditional media channels, through direct dialogue on social medial and through collaboration with bloggers. The increasing shift away from print and to online media coupled with the growing need for stories and news presents a massive opportunity to actively shape and create high-quality content.

Take the initiative and engage in professional, cross-media communications. In today’s world, people want relevant, engaging content worthy of discussion, want to be informed and to be inspired. And they want it no matter where they are or what they are doing—be it in front of their computer, on their phones or tablets, reading a newspaper, watching TV, listening to the radio, surfing on LinkedIn or scrolling through Twitter. When you create relevance, you speak about topics from your client’s perspective and transmit your message clearly.

NETWORK + TEAM

As a trained journalist and experienced communication expert, I closely work with a comprehensive network of B2B and B2C professionals from across the international publishing and media landscape: from editors-in-chief, journalists, bloggers, decision-makers from all genres to executives in numerous companies, as well as celebrities—always with a focus on finance, digitization, digital transformation and lifestyle.

To implement communicative measures, I have a team of social media experts, marketing professionals, video producers, SEO specialists—and many more—at my disposal. Whatever the needs of your project are, I provide tailored, if needed holistic, support, and always competent executive consulting.

YOUR + AT A GLANCE

COMPANIES + BRANDS

I have many years of experience in the field of media and communication – both journalistic and pr-side. The following companies and brands are among my clients (selection):

VITA

„MY CALLING IS TO DISCOVER AND SHARE THE STORIES, PEOPLE AND BRANDS BEHIND COMMUNICATION AND MEDIA – IN BOTH THE ANALOGUE AND DIGITAL SPACES.“