„ONLY BY CONTINUALLY ENGAGING IN TARGET-GROUP RELEVANT, CROSS-MEDIA AND DIALOGUE-ORIENTED COMMUNICATION CAN YOU ACTIVELY SHAPE YOUR COMPANY IMAGE AND REPUTATION.“
STRATEGY + POSITIONING
ADOPT A POSITION!
No matter if in times of success, crisis or change, while launching a start-up or launching a product: : authentic and sustainable communication requires professional analysis, forward-thinking strategies and clear positioning for your company, your brand, your product and services—and for your personal brand. In close collaboration with you, I analyze your individual positioning and provide assistance in the development of new strategic measures of communication in a positioning workshop tailored to meet your specific profile, requirements and messaging. This collaboration serves as the foundation to develop your customized communication plan and assist you in ongoing agenda-setting measures or in placing your message in the media. I generate impact and attention by employing traditional PR tools, e.g. media coverage or the creation of guest articles, trade articles, commentaries, and through setting up interviews, background discussions and keynotes.
START A DIALOGUE!
The days that simple public relations work was enough are gone. Today, companies and brands must create relevance and authenticity, while employing effective communication management techniques. Furthermore, it is essential to generate transparency through constant engagement with target audiences on traditional media channels, through direct dialogue on social medial and through collaboration with bloggers. The increasing shift away from print and to online media coupled with the growing need for stories and news presents a massive opportunity to actively shape and create high-quality content.
Take the initiative and engage in professional, cross-media communications. In today’s world, people want relevant, engaging content worthy of discussion, want to be informed and to be inspired. And they want it no matter where they are or what they are doing—be it in front of their computer, on their phones or tablets, reading a newspaper, watching TV, listening to the radio, surfing on LinkedIn or scrolling through Twitter. When you create relevance, you speak about topics from your client’s perspective and transmit your message clearly.
NETWORK + TEAM
As a trained journalist and experienced communication expert, I closely work with a comprehensive network of B2B and B2C professionals from across the international publishing and media landscape: from editors-in-chief, journalists, bloggers, decision-makers from all genres to executives in numerous companies, as well as celebrities—always with a focus on finance, digitization, digital transformation and lifestyle.
To implement communicative measures, I have a team of social media experts, marketing professionals, video producers, SEO specialists—and many more—at my disposal. Whatever the needs of your project are, I provide tailored, if needed holistic, support, and always competent executive consulting.
YOUR + AT A GLANCE
STRATEGY + POSITIONING
Strategic positioning and communication consultancy for your company and your brand, e.g. via positioning workshops.
From B2B + B2C, to media work, opinion-shaping, brand communications, product PR, crisis management, employer branding and beyond, I provide focused support with the implementation of your PR goals.
STORYTELLING + DIALOGUE
Create awareness and relevance through content-based, cross-media public relations and dialogue creation with relevant target groups in all channels.
Holistic management of your project and executive consulting. Collaboration with social media, SEO, video or marketing experts, when needed.
TEXT + IMAGES
Text creation of any type and format: from press releases, newsletters, online and website texts to advertorials, white papers, keynotes and presentations, as well as organizing PR photo shoots.
Access to a comprehensive network of decision-makers from the media, publishing and marketing landscapes, influential individuals from all genres, bloggers, various companies, celebrities, etc.
COMPANIES + BRANDS
I have many years of experience in the field of media and communication – both journalistic and pr-side. The following companies and brands are among my clients (selection):
„MY CALLING IS TO DISCOVER AND SHARE THE STORIES, PEOPLE AND BRANDS BEHIND COMMUNICATION AND MEDIA – IN BOTH THE ANALOGUE AND DIGITAL SPACES.“
During my political science, psychology and contemporary German literature studies, I began actively engaging in the interplay between media and society, e.g. in research on the impact of media, in communication strategies and in topics such as crowd psychology and modern media.
At the same time, I was active in the field of journalism, working for German newspapers DIE WELT, FOCUS, DIE ZEIT, where my focus was on culture and media. Subsequently, I performed a traineeship at the Milchstraße publishing group (today known as Hubert Burda) and spent several years as an independent journalist covering politics and society for well-known German and international publications.
However, it was not until I became active in the strategic communication and PR sectors that I was able to combine all the aspects I feel are essential to effective, holistic communication. Through my activities with numerous agencies and companies for nearly two decades, I have learned the inner workings of the entire media landscape—from print to digital—implementing successful strategies and concepts for companies, media, brands and products from a myriad of branches and genres. My professional activities have allowed me to collaborate with a variety of people, from seasoned industry professionals to laypersons, with topical focuses ranging from lifestyle to e-commerce. To meet each of these unique challenges, I rely on journalistic thinking and writing to create individualized stories. My core areas of focus are digital transformation, IT and AI.
Today, I employ my experience, knowledge and vast network of contacts to create tailored solutions for my clients as an independent communication expert.